Client: Overwolf

Problem:

BUFF is a gaming rewards app that runs on Overwolf, tracking players’ in-game activity and completed challenges. Users earn points (“Buffs”) that can be redeemed for gift cards, game credits, or gaming gear. We were tasked with creating a promotional video that clearly demonstrated the app in action while keeping it engaging and dynamic.

Idea:

We developed a fast-paced concept that blended high-energy gameplay with subtle motion graphics. The selected games matched the speed and intensity of the animated assets, ensuring the visuals complemented the short, impactful format of the video.

Outcome:

The client was extremely pleased with the first video showcasing the BUFF app. Its success led to the development of a continuing series, expanding the concept into multiple promotional videos.