Client: Leo Pharmaceuticals

Problem:

Our retainer client required a promotional video to introduce Kyntheum® (brodalumab), an effective treatment for psoriasis. The video needed to clearly communicate how the product works and provide guidance on its application, while remaining engaging, informative, and compliant.

Idea:

We developed a clean animation style with seamless top-to-bottom transitions between scenes to create a smooth visual flow. The core of the video was produced in 2D animation to maintain clarity and brand consistency. The treatment application sequence was created in 3D, allowing us to demonstrate the product’s usage in a clear and visually compelling way.

Outcome:

The final animation was very well received by LEO Pharma. Following its success, we adapted and localized multiple versions for additional territories, extending the campaign’s reach and impact.