Problem:

During my furlough period: we undertook an exploratory project. To help spark creativity and explore new ideas I designed new detailed graphics we could add to our construction build videos. I also explored a potential brand refresh.

Idea:

Our graphics and general styles of the videos were becoming a little repetitive. This is an issue I find when you don’t look at competitors enough and as a designer I felt I could add more.

Outcome:

This mini project helped us create more engaging construction bid videos.